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  • Resume
  • Research Fields
  • Enrollment and Training
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  • Academic Achievements
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Mingyue Zhang

  • About

    • Department: 经济与管理学部
    • Gender: female
    • Post: Assistant Professor
    • Graduate School: Rutgers, The State University of New Jersey
    • Degree: Ph.D.
    • Academic Credentials:
    • Tel: （+86-21) 61911355
    • Email: myzhang@aebs.ecnu.edu.cn
    • Office: AEBS A1-411
    • Address: 155 Tanjiatang Road
    • PostCode: 240200
    • Fax:

    WorkExperience

    Assistant Professor, CTO School, East China Normal University, 2023–2024

    Associate Professor, CTO School, East China Normal University, 2024–present



    Education

      Ph.D., Marketing, Rutgers - The State University of New Jersey, U.S. 


    Bachelor of Medicine, Shandong University, China



    Resume

    Mingyue Zhang is an Assistant Professor of Marketing at Asian-Europe Business School, East China Normal University. Her research interests focus on consumers’ Word-of-Mouth via Social Media, online pictorial reviews, and their impact on consumption behavior. She is also passionate about health management, cross-cultural consumer research. With a combined background in healthcare, communication, and marketing, her passion for teaching is rooted in marketing communication, healthcare management, and social media marketing.


    Other Appointments

    Ad-Hoc Reviewing

    Society of Consumer Psychology Conference

    AMA Marketing & Public Policy Conference


    Research Fields

    AIGC/UGC

    Visual Information Processing and Decision-Making

    Consumer Busyness 

    Health Management 


    Enrollment and Training

    Course

    Research Methodology in Managment 

    Corporate Social Responsibility and Sustainable Development;

    Global Brand Management;

    Consumer Behavior



    Scientific

    1. Shanghai Pujiang Talent Program 2019-2021

    2. Shanghai Philosophy and Social Sciences Research Program 2020-2023

    3. National Science Foundation Program, 2022-2024




    Academic Achievements

    1. Zhao, H., & Zhang, M. (2020). The role of guanxi and positive emotions in predicting users’ likelihood to click the like button on WeChat. Frontiers in psychology, 11, 1736.

    2. Mingyue Zhang *; Jerome Williams; Impact of Cultural and Regulatory Fit on Product Evaluations: Information Consistency from Multiple Information Sources, AMA Summer Academic Conference, Chicago, USA, 2019

    3. Mingyue Zhang *; Jerome Williams; Eating Green - the Effects of Attitudes towards Vegetarian Food and Vegetarian People on Self-identity and Consumption Behavior, AMA Summer Academic Conference, Chicago, USA, 2019

    4. Mingyue Zhang *; Christine Ringler; Eating healthy but pricey? The influence of conflicting goals and self-control on consumers’ food choice, Society of Consumer Psychology Conference, St Pete Beach, Florida, USA, 2016

    5. Mingyue Zhang; Jerome Williams; The Influence of Cultural Orientation, Self-Construal, and Regulatory Focus of Advertising Messages on Consumer's Evaluation of Imported Products, Cross-Cultural Research Conference, Maui, Hawaii, USA, 2017


    Honor

    N/A