学术成果
1. Zhao, H., & Zhang, M. (2020). The role of guanxi and positive emotions in predicting users’ likelihood to click the like button on WeChat. Frontiers in psychology, 11, 1736.
2. Mingyue Zhang *; Jerome Williams; Impact of Cultural and Regulatory Fit on Product Evaluations: Information Consistency from Multiple Information Sources, AMA Summer Academic Conference, Chicago, USA, 2019
3. Mingyue Zhang *; Jerome Williams; Eating Green - the Effects of Attitudes towards Vegetarian Food and Vegetarian People on Self-identity and Consumption Behavior, AMA Summer Academic Conference, Chicago, USA, 2019
4. Mingyue Zhang *; Christine Ringler; Eating healthy but pricey? The influence of conflicting goals and self-control on consumers’ food choice, Society of Consumer Psychology Conference, St Pete Beach, Florida, USA, 2016
5. Mingyue Zhang; Jerome Williams; The Influence of Cultural Orientation, Self-Construal, and Regulatory Focus of Advertising Messages on Consumer's Evaluation of Imported Products, Cross-Cultural Research Conference, Maui, Hawaii, USA, 2017
