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Xuehua Wang

  • About

    • Department: Faculty of Economics and Management
    • Gender: female
    • Post: Associate Professor
    • Graduate School: City University of Hong Kong
    • Degree: Ph.D.
    • Academic Credentials: Associate Professor
    • Tel: 021-61911362
    • Email: wangxuehua@fem.ecnu.edu.cn
    • Office: Building A1, 155 Tanjiatang Road, Minhang District, Shanghai
    • Address: Building A1, 155 Tanjiatang Road, Minhang District, Shanghai
    • PostCode: 200241
    • Fax:

    WorkExperience

    12/2017—Present, Associate Professor of Marketing, Asia Europe Business School, Faculty of Economics and Management, East China Normal University

    07/2013—11/2017, Associate Professor of Marketing, Shanghai University of Finance and Economics

    07/2010—06/2013, Assistant Professor of Marketing, Shanghai University of Finance and Economics

    09/2007—06/2010, Assistant professor of Marketing, Macau University of Science and Technology


    Education

    09/2003—11/2007 City University of Hong Kong, Ph.D. in Marketing

    09/2000—07/2003 Shandong University, M.Phil. in Marketing

    09/1996—07/2000  Shandong University, Bachelor in Business Administration


    Resume

    She got her Ph.D. degree from City University of Hong Kong. She is currently an Associate Professor at Asia Europe Business School, Faculty of Economics and Management, East China Normal University.


    Other Appointments

    Research Fields

    Consumer Behavior


    Enrollment and Training

    Course

    Marketing Management

    Strategic Brand Management


    Scientific

    National Natural Science Foundation of China ：The effect rituals on consumption psychology and behavior (71772108).

    Academic Achievements

    1. Wang, Xuehua,Yixia Sun, and Thomas Kramer (2021), “Ritualistic Consumption Decreases Loneliness by Increasing Meaning,” Journal of Marketing Research, 58 (2), 282-298. (SSCI)

    2. Wang, Xuehua, Xiaoyu Wang, Jing Lei, and Mike Chen-ho Chao (2021), “The Clothes That Make You Eat Healthy: The Impact of Clothes Style on Food Choice,” Journal of Business Research, 132, 787-799. (SSCI)

    3. Zhao, Haichuan, Xuehua Wang, and Lan Jiang (2021), “To Purchase or to Remove? Online Shopping Cart Warning Pop-up messages Can Polarize Liking and Purchase Intention,” Journal of Business Research,132, 813-836. (SSCI; equal co-first authorship with Zhao, Haichuan)

    4. Wang, Xuehua, Xiaoyu Wang, Xiang Fang, and Qingyun Jiang (2018), “Power Distance Belief and Brand Personality Evaluations,” Journal of Business Research, 84 (1), 89-99. (SSCI)

    5. Wang, Xuehua, Hean Tat Keh, and Chen-Ho Chao (2018), “Nostalgia Increases Preference for Indulgent Foods: The Role of Social Connectedness,” International Journal of Consumer Studies, 42 (3), 316-326. (SSCI)

    6. Wang, Xuehua, Cheris W. C. Chow, and Chung Leung Luk (2013), “Does Service Employee Arrogance Discourage Sales of Luxury Brands in Emerging Economies?” Psychology & Marketing, 30 (10), 918-933. (SSCI)

    7. Wang, Xuehua (2011), “The Effect of Unrelated Supporting Service Quality on Consumer Delight, Satisfaction, and Repurchase Intentions,” Journal of Service Research, 14 (2), 149-163. (SSCI)

    8. Wang, Xuehua (2011), “The Effect of Inconsistent Word-of-Mouth during the Service Encounter on Service Quality and Purchase Intention,” Journal of Services Marketing, 25 (4), 252-259. (SSCI)






    Honor