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王雪华

  • 个人资料
    • 部门: 经济与管理学部
    • 性别:
    • 专业技术职务: 副教授
    • 毕业院校: 香港城市大学
    • 学位: 博士
    • 学历: 博士
    • 联系电话: 021-61911362
    • 电子邮箱: wangxuehua@fem.ecnu.edu.cn
    • 办公地址: 上海市闵行区谈家塘路155号A1
    • 通讯地址: 上海市闵行区谈家塘路155号A1
    • 邮编: 200241
    • 传真:

    工作经历

    12/2017—至今,华东师范大学经济与管理学部亚欧商学院,副教授

    07/2013—11/2017, 上海财经大学国际工商管理学院市场营销系,副教授

    07/2010—06/2013, 上海财经大学国际工商管理学院市场营销系,助理教授

    09/2007—06/2010, 澳门科技大学市场营销系,助理教授


    教育经历

    09/2003—11/2007 香港城市大学市场营销系,博士

    09/2000—07/2003 山东大学管理学院市场营销系,硕士

    09/1996—07/2000  山东大学管理学院企业管理系,学士


    个人简介

    副教授,博士毕业于香港城市大学,目前就职于华东师范大学亚欧商学院,担任营销方面的教学和研究工作。


    社会兼职

    研究方向

    消费者行为


    招生与培养

    开授课程

    Marketing Management

    Strategic Brand Management



    科研项目

    国家自然科学基金面上项目:仪式感对消费心理和行为的影响研究 (71772108), 2018-2021, 主持人.



    学术成果

    1. Wang, Xuehua,Yixia Sun, and Thomas Kramer (2021), “Ritualistic Consumption Decreases Loneliness by Increasing Meaning,” Journal of Marketing Research, 58 (2), 282-298. (SSCI)

    2. Wang, Xuehua, Xiaoyu Wang, Jing Lei, and Mike Chen-ho Chao (2021), “The Clothes That Make You Eat Healthy: The Impact of Clothes Style on Food Choice,” Journal of Business Research, 132, 787-799. (SSCI)

    3. Zhao, Haichuan, Xuehua Wang, and Lan Jiang (2021), “To Purchase or to Remove? Online Shopping Cart Warning Pop-up messages Can Polarize Liking and Purchase Intention,” Journal of Business Research,132, 813-836. (SSCI; equal co-first authorship with Zhao, Haichuan)

    4. Wang, Xuehua, Xiaoyu Wang, Xiang Fang, and Qingyun Jiang (2018), “Power Distance Belief and Brand Personality Evaluations,” Journal of Business Research, 84 (1), 89-99. (SSCI)

    5. Wang, Xuehua, Hean Tat Keh, and Chen-Ho Chao (2018), “Nostalgia Increases Preference for Indulgent Foods: The Role of Social Connectedness,” International Journal of Consumer Studies, 42 (3), 316-326. (SSCI)

    6. Wang, Xuehua, Cheris W. C. Chow, and Chung Leung Luk (2013), “Does Service Employee Arrogance Discourage Sales of Luxury Brands in Emerging Economies?” Psychology & Marketing, 30 (10), 918-933. (SSCI)

    7. Wang, Xuehua(2011), “The Effect of Unrelated Supporting Service Quality on Consumer Delight, Satisfaction, and Repurchase Intentions,Journal of Service Research, 14 (2), 149-163. (SSCI)

    8. Wang, Xuehua (2011), “The Effect of Inconsistent Word-of-Mouth during the Service Encounter on Service Quality and Purchase Intention,” Journal of Services Marketing, 25 (4), 252-259. (SSCI)





    荣誉及奖励

    暂无