1. Wang, Xuehua,Yixia Sun, and Thomas Kramer (2021), “Ritualistic Consumption Decreases Loneliness by Increasing Meaning,” Journal of Marketing Research, 58 (2), 282-298. (SSCI)
2. Wang, Xuehua, Xiaoyu Wang, Jing Lei, and Mike Chen-ho Chao (2021), “The Clothes That Make You Eat Healthy: The Impact of Clothes Style on Food Choice,” Journal of Business Research, 132, 787-799. (SSCI)
3. Zhao, Haichuan, Xuehua Wang, and Lan Jiang (2021), “To Purchase or to Remove? Online Shopping Cart Warning Pop-up messages Can Polarize Liking and Purchase Intention,” Journal of Business Research,132, 813-836. (SSCI; equal co-first authorship with Zhao, Haichuan)
4. Wang, Xuehua, Xiaoyu Wang, Xiang Fang, and Qingyun Jiang (2018), “Power Distance Belief and Brand Personality Evaluations,” Journal of Business Research, 84 (1), 89-99. (SSCI)
5. Wang, Xuehua, Hean Tat Keh, and Chen-Ho Chao (2018), “Nostalgia Increases Preference for Indulgent Foods: The Role of Social Connectedness,” International Journal of Consumer Studies, 42 (3), 316-326. (SSCI)
6. Wang, Xuehua, Cheris W. C. Chow, and Chung Leung Luk (2013), “Does Service Employee Arrogance Discourage Sales of Luxury Brands in Emerging Economies?” Psychology & Marketing, 30 (10), 918-933. (SSCI)
7. Wang, Xuehua(2011), “The Effect of Unrelated Supporting Service Quality on Consumer Delight, Satisfaction, and Repurchase Intentions,” Journal of Service Research, 14 (2), 149-163. (SSCI)
8. Wang, Xuehua (2011), “The Effect of Inconsistent Word-of-Mouth during the Service Encounter on Service Quality and Purchase Intention,” Journal of Services Marketing, 25 (4), 252-259. (SSCI)
