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Xiaodong Sun

  • About

    • Department: Tourism & Event Management
    • Gender: male
    • Post: Associate Professor
    • Graduate School:
    • Degree: Ph.D
    • Academic Credentials:
    • Tel:
    • Email: xdsun@bs.ecnu.edu.cn
    • Office: 405 South Building of Law & Business
    • Address: Room 405, South Building of Law and Business,500 Dongchuan Road, Shanghai, China 200241
    • PostCode: 200241
    • Fax:

    WorkExperience

    2015.1-

    Associate Professor

    School of Business Administration, East China Normal University 

    2013.6-2014.12

    Lecture

    School of Business, East China Normal University

    2011.5-2013.5

    Post-doctoral

    Business School, East China Normal University

    2015.8-2016.8

    Visiting Scholar

    Isenberg School of Management. University of Massachusetts Amherst


    Education

    Shanghai Jiao Tong University, Shanghai, China

    PH.D. in Management Science and Engineering  

      

    Qingdao University, Qingdao, China

    M.S. in Management Science and Engineering  

      

    Qingdao University, Qingdao, China

    B.S. in Information Management and Information System


    Resume

    Xiaodong Sun (Ph.D.) is an Associate Professor in the Department of Tourism & Event Management at East China Normal University (ECNU). He has been a post-doctoral researcher in the School of Business at ECNU. He has also been a visiting scholar at Syracuse University and University of Massachusetts Amherst. He earned his Bachelor and Master degree in Management Science and Engineering from Qingdao University, and a PhD in Management Science and Engineering from Shanghai Jiao Tong University, China.


    Dr. Sun's research and teaching interests are in the areas of cruise tourism marketing and management, decision-making methods and their applications in tourism management, revenue management for cruise lines. He teaches in the undergraduate, graduate and executive programs. He endeavors to bridge the gap between practice and research. At present, Professor Sun's research work mainly focuses on tourist experience in the cruise tourism contents, as well as issues of cruise port development and cruise itinerary planning.


    He has published two books about the cruise industry. His research has been published in journals such as International Journal of Hospitality Management, Ocean & Coastal Management, Journal of Revenue and Pricing Management, Journal of Natural Resources (in Chinese), Tourism Tribune (in Chinese), Tourism Science (in Chinese), Scientia Geographica Sinica (in Chinese), Progress in Geography (in Chinese), Operations Research and Management Science (in Chinese), Industrial Engineering Journal (in Chinese), Journal of System & Management (in Chinese), Systems Engineering and Electronics (in Chinese), Industrial Engineering and Management (in Chinese), Chinese Journal of Management Science (in Chinese).

    Other Appointments

    Research Fields

    Cruise Tourism

    Cruise Operations and Management

    Revenue Management

    Decision-making method

    Enrollment and Training

    Course

    Introduction to Tourism (Undergraduate)

    Cruise Ship Tourism (Undergraduate)

    Cruise Tourism Management & Marketing (Graduate)

    Tourism & Hospitality Marketing (MTA)

    Theory and Method of Business Administration (Ph.D Candidate)


    Scientific

    GRANTS

    üNational Natural Science Foundation of China (No. 71572057)

    üNational Natural Science Foundation of China (No. 71202134)

    üTourism Young Expert Training Program of China National Tourism Administration (No. TYETP201522)

    üShanghai Philosophy and Social Science Planning Project (No. 2012EGL001)

    üChina Postdoctoral Science Foundation (No. 2012M520859)

    üChina Postdoctoral Science Special Foundation (No. 2013T60431)

    üShanghai Postdoctoral Science Foundation (No. 12R21413100)

    üShanghai Government Decision-making Consulting Project (No. 2013-Z-J03-B)

    üShanghai Government Decision-making Consulting Project (No. 2014-Z-J03-B)

    üShanghai Government Decision-making Consulting Project (No. 2015-Z-J03-B)

    üShanghai Government Decision-making Consulting Project (No. 2016-Z-J01-B)

    üShanghai Government Decision-making Consulting Project (No. 2018-Z-J04-A)

    üShanghai Government Decision-making Consulting Project (No. 2019-Z-J05-B)

    üShanghai Pujiang Project (17PJC033)


    EVIEWER

    üJournal of Business Research 

    üTourism Management

    üJournal of Travel Research

    üInternational Journal of Hospitality Management

    üJournal of Hospitality & Tourism Research

    üInternational Journal of Contemporary Hospitality Management

    üOperations Research and Management Science (in Chinese)

    üTourism Tribune (in Chinese)


    Academic Achievements

    A.Books & Chapters

    üCruise Industry and Cruise Economy, Shanghai Jiao Tong University Press, 2014: originally titled in Chinese“邮轮产业与邮轮经济”

    üCruise Port and Cruise Itinerary, Shanghai Jiao Tong University Press, 2019: originally titled in Chinese“邮轮港口发展与航线布局”

    üResearch on Cruise Industry in China: Current Issues and Prospects. in Report on China’s Cruise Industry[M]. Springer Nature Singapore Pte Ltd., 2018: 129-142.

    üCruise Tourism Integration and Regional Tourism Integration in the Yangtze River Delta. In: Wang H. (eds) Report on China’s Cruise Industry. Springer, Singapore, 2019

    üAn investigation into the responsibility of cruise tourism in China. In: Maritime Transport and Regional Sustainability. Elsevier Inc., 2020


    B. Selected Articles

    üXiaodong Sun, Robert J Kwortnik, Dinesh K. Gauri.  Exploring Behavioral Differences between New and Repeat Cruisers to a Cruise Brand, International Journal of Hospitality Management, 2018, 71: 132-140.

    üXiaodong Sun, Xuegang Feng, Dinesh Gauri. (2014). The Cruise Industry in China: Efforts, Progress and Challenges. International Journal of Hospitality Management, 42, 71-84.

    ü Xiaodong Sun, Yue Jiao and Peng Tian. (2011). Marketing research and revenue optimization for the cruise industry. International Journal of Hospitality Management, 30(3), 746-755. 

    üXiaodong Sun,Meihua Xu, Yui-yip Lau, Dinesh K.Gauri. Cruisers’ Satisfaction with Shore Experience: An Empirical Study on A China-Japan Itinerary [J]. Ocean & Coastal Management, 2019, 181: 1-10.

    üXiaodong Sun, Tsz Leung Yip, Yui-yip Lau. Location Characteristics of Cruise Terminals in China: A Lesson from Hong Kong and Shanghai. Sustainability, 2019, 11 (18): 1-14.

    üXiaodong Sun, Bingjie Lin, Yating Hou, Yui-yip Lau. Online Service of Major Cruise Ports in Northeast Asia [J]. Cruise Industry Review, 2019, 2(1): 91-103.

    üXiaodong Sun, Dinesh K. Gauri, Scott Webster. (2011). Forecasting for cruise line revenue management. Journal of Revenue and Pricing Management, 10(4), 306-324.

    üXiaodong Sun, Dinesh K. Gauri, Scott Webster. Pricing for Cruise Line Revenue Management, 2009 INFORMS Annual Meeting, San Diego, USA

    Honor

    lBest Paper Award, Tourism Tribune, 2012

    lShanghai Cruise Tourism Outstanding Contribution Award (Excellent Academic Achievement Award), 2016

    lBest Paper Award, Tourism Tribune China Tourism Research Annual Meeting, 2017

    lBest Paper Award, Tourism Tribune China Tourism Research Annual Meeting, 2019

    lExcellent Research Achievement Award, Ministry of Culture & Tourism, 2016