Maojingying

1991.9-1995.7: School of Management, Beijing University of Aeronautics and Astronautics, Bachelor of Science in Management Engineering.

1995.9-1998.4: School of Management, Beijing University of Aeronautics and Astronautics, systems engineering, Ma.

2002.9-2005.7: School of Management, Xiamen University, Ph. D. candidate in technology economy and management.

1998.4-2005.7: school of Business Administration, Jimei University, Xiamen

2005.8-present: East China Normal University

Mao Jingying, doctor of Management Science, born in 1972, female, Ningbo, Zhejiang. She graduated from the School of Management of Beijing University of Aeronautics and Astronautics in 1998, and from the School of Management of Xiamen University in 2005. She has Been engaged in teaching for more than 20 years. Teaching《Internet Finance》, 《E-COMMERCE》, 《Tax Planning》, 《International Business Negotiations》, 《Financial Management》 and other courses of teaching work. Currently mainly engaged in financial science and technology, e-commerce, international trade and other aspects of research. She has published more than 20 papers in economic and management journals such as Economic Panorama, Business Times, Journal of Xiamen University, and theory and practice of systems engineering, completed Monograph is《B2B electronic intermediary pricing strategy》.

Financial Technology, E-commerce, International Trade

Electronic Commerce, International Business Negotiations, Internet Finance, Tax Planning, Financial Management

2006.10-2007.8 Led the project "research on the import of precision electronic components and instruments"

2016.9-2018.1 Led the project "construction of online teaching platform for E-COMMERCE"

2016.9-2018.1 Led the project "international business negotiation online teaching platform construction (graduate) "

2019.5 to present, Led the project "e-commerce" Daxia school quality demonstration curriculum construction.

Published papers:

 [1] Lin Jian, Mao Jingying. A Comparative Study of PDES strategies in parallel Discrete event simulation. Systems Engineering, theory and practice, 1998,18(9) : 14-19.

[2] Lin Jian and Mao Jingying. A new serial Discrete event simulation modeling strategy —— An information driven approach. Journal of Aeronautics, 1998,19(2) : 195-199.

[3] Lin Jian and Mao Jingying. PDES Information Management Heuristic [J]. Systems engineering, theory and practice, 1999,19(8) : 10-14.

[4] Mao Jingying. Combination of management and ethics[J]. Chinese and foreign corporate culture, 2002, (5) : 14-15.

[5] Mao Jingying and Liu Zhenyu. Metcalfe's law and its problems [J]. Journal of Xiamen University (Natural Science) , vol. 42, Supplement, 2003, (10) : 99-103.

[6] Mao Jingying. A strategic study on the positioning of Marketing Department. Wen Hui, 2004, (3) : 41-43.

[7] Mao Jingying. Channel conflict and Management Strategy Under Electronic Commerce Environment[J]. Modernization of shopping malls, 2004, (8) : 42-43.

[8] Mao Jingying. Competitive Strategy Analysis of small and Medium Shipping Enterprises[J]. Economic Frontier, 2004, (9) : 57-58.

[9] Mao Jingying. B 2 B E-commerce Network Competition Strategy Thinking [ j ] . Market weekly, 2004, (9) : 17-18.

[10] Mao Jingying. B 2 b electronic commerce inter-organizational relations [ J ] . Modern Management Science, 2004, (10) : 44-45.

[11] Mao Jingying. Empirical test of CAPM in Shenzhen Stock Market of China [J]. Journal of the Jimei University (philosophy and Social Sciences) , 2004,7(3) : 41-43.

[12] Mao Jingying, Ling Huihua, Lu Xiaoqian. E-COMMERCE environment under the development of logistics [J]. Logistics Technology, 2004,27(10) : 57-59.

[13] Mao Jingying. Competitive Strategy of China Mobile Communication Market[J]. Data Communications, 2004, (5) : 48-50.

[14] Mao Jingying, Su Jianmin. Transnational strategy of Chinese shipping enterprises[J]. Journal of WTO economics, 2004, (11) : 62-63.

[15] Mao Jingying. A Perspective of crisis public relations in Chinese enterprises. Economic Landscape, 2004 Supplement: 100-102.

[16] Mao Jingying. RESEARCH ON MULTI-NETWORK COMPETITION MODEL in Network Economy Era[J]. Technology and management, 2005,7(1) : 128-130.

[17] Mao Jingying. Perspective on the evolution of competition strategy in China Telecom Industry[J]. Business Age, 2005, (6) : 68-69.

[18] Mao Jingying. Research on competitive strategy of Portal website [J]. Intelligence magazine, 2005, (4) : 8-9.

[19] Mao Jingying. Game Analysis of Duopoly Competition in network enterprises[J]. Journal of Zhejiang University of Technology, 2005,33(2) : 199-202.

[20] Mao Jingying. Concept and type analysis of Portal site[J]. Journal of Management, 2005,2(supplement I) : 58-60.

[21] Mao Jingying. Competitive Strategy in the era of network economy [J]. Business Review of Jiangsu, 2005, (7) : 34-36.

[22] Mao Jingying. Research on B 2 B e-commerce network pricing model based on neutral trading platform. Journal of Xiamen University, 2005,44(5) : 625-628.

[23] Mao Jingying. The impact of financial crisis on China's service outsourcing industry and its countermeasures[J]. Modern Management Science, 2009 Supplement: 10-11.

[24] Zhu Yingbin and Mao Jingying. Comparative Analysis of MOOCs PROFIT MODEL: A case study of Coursera and Coursera Online[J]. Journal of Huzhou Teachers College, 2020.6:92-98 + 116.

Published Monograph And Textbook:

[1] Mao Jingying. PRICING STRATEGY OF B 2 B Electronic Agency. Lanzhou University Press, 2006.6.

[2] Sun Li, Mao Jingying.financial management. Economic Management Press, March 2009.

[3] Mao Jingying, Xu Shiteng.Business negotiation. Peking University Press, July 7,2010.

[4] Mao Jingying. Introduction to electronic commerce. Peking University Press, September 2016.

2008.3: Named "outstanding undergraduate tutor"

2011.1: Named "outstanding student ideological and Political Education Worker" and won the "teacher education" award