About
- Department: Department of Information science
- Gender: male
- Post:
- Graduate School: East China Normal University
- Degree: Master
- Academic Credentials:
- Tel:
- Email: jplu@infor.ecnu.edu.cn
- Office: Room 435, The South Building Law and Business, Dongchuan Road 500, Shanghai PostCode: 200241
- Address:
- PostCode: 200241
- Fax:
WorkExperience
Served at East China Normal University in March 1991, until now
Education
1984.9-1988.7, Department of Library Science, East China Normal University, Bachelor 1988.9-1991.2, East China Normal University, Department of Information Science, Master
Resume
I graduated from East China Normal University with a master's degree in information science in 1991 and has been teaching at the school until now. I am currently an associate professor of the Department of Informatics, School of Business Administration, Faculty of Economics and Management, East China Normal University. I lectures on "e-commerce" and "Online marketing" courses. I am a permanent lecturer of MBA and MPA "e-commerce" courses at East China Normal University. Over the years, I provided many companies with training and consulting on Internet business model innovation, and the social effect has been good.
Research Fields
E-commerce, online marketing, information retrieval. Mainly focus on the development of Internet business model innovation, analyze mainstream Internet business models and their cases, and discuss business innovation thinking and big data applications.Course:
Course
E-commerce, Online marketing
Academic Achievements
Published many papers and 2 monographs.
Lu Jianping. Information Retrieval-From Manual to Online, CD-ROM, Internet. Shanghai: East China Normal University Press, 2001.
Yuan Yi, Lu Jianping ed. Introduction to E-commerce. Machinery Industry Press, 2013.
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