Houshijun

Senior research consultant of Beijing Yanhuang think tank Consulting Co., Ltd. 

As project director or core researcher, he has presided over and studied 20 government and enterprise consulting projects (including 10 project directors and 10 core members) in recent years, which including such fields as enterprise strategy, human resources, regional industry, commercial real estate planning, business process design,etc.. 

Corporate sustainability, Operation and management of Multinational enterprise

Feb.2006 --: International Business for Undergraduate

Sept.2010 –: Enterprise Management for Undergraduate

Sept.2010 –: Marketing for MBA, including thesis guidance in the areas of strategic management, marketing, service marketing and international business

Feb.2022 –: Special Topics in Management for Graduate

2010 Shanghai Decision-making Advisory Committee Grant: “How to Remove the Institutional Barriers to the Transformation and Development of Shanghai service Economy”

2011  Ministry of Education Grant: Research on the integration and operation of intellectual property rights in overseas M & A by Chinese enterprises

2011 Shanghai Social Science Planning Office Grant: “Structural Analysis and Transformation of Shanghai Manufacturing Enterprises’ Competitiveness under the Appeal for Social Justice”

2016 Science/technology and Economic Commission of Pudong Grant: Report on the development of 'specialized and new' enterprises in Pudong

2017 East China Normal University think tank cultivation project: Institutional bottlenecks and suggestions for service-oriented transformation of Shanghai manufacturing enterprises

Topics of Corporate social responsibility and corporate sustainability: 

[1] Hou Shijun. Network externality and credit value [J]. No. 5, 2002: 60-66. 

[2] Hou Shijun. Integrated framework of corporate social responsibility management [J]. Economic management, 2009.3:153-158. 

[3] Hou Shijun. Building sustainable competitiveness through human capital upgrading [J]. China human resources development, 2009.5:15-18.

[4] Hou Shijun. Analysis of enterprise failure from the perspective of defensive thinking and behavioral inertia [J]. Business Economics and management, 2009.7:44-51.

[5] Hou Shijun. Framework for sustainable development of multinational enterprises in post crisis era [J]. Financial science, 2010.7:71-78. 

[6] Hou Shijun. On the promotion of the industrial chain status of Chinese manufacturing enterprises in the modular global production network [J]. Journal of East China Normal University (Philosophy and Social Sciences), 2010.11:85-92.

[7] Hou Shijun. Integrated analysis of the concept and structure of social embeddedness [J]. Jiangsu Social Sciences, 2011.4:86-94.

[8] Hou Shijun. On the sustainable competitiveness of enterprises under the comprehensive demands of economic profit and social justice [J]. Journal of East China Normal University (Philosophy and Social Sciences), 2012.5:69-77.

[9] Hou Shijun. Corporate competitiveness from the perspective of social responsibility [J]. Management scientist, 2013.10:96-101.

[10] Hou Shijun. Research on transformation and upgrading of China's manufacturing enterprises' competitiveness:perspective and Prospect  [J]. Management modernization, 2013.10:35-37.

[11] Hou Shijun. The value of value delivery: sustainable advantages from integration  [J]. Peking University Business Review, 2013.10:108-113.

[12] Hou Shijun. Connotation, inducement and shaping of Corporate Responsible competitiveness from the perspective of social responsibility [C]. Proceedings of the 8th (2013) China Management Annual Meeting (selected Edition), October 2013.

[13] Xu Xin, Hou Shijun, Xu Yifang. Construction and application of evaluation system of food safety crisis response ability from the perspective of knowledge management [J]. Journal of public management, 2014.4:81-90.

[14] Hou Shijun. Innovation strategy of commercial banks facing financial disintermediation [J]. Peking University Business Review, 2015.1:106-113.

[15] Hou Shijun. Trinity to enhance corporate responsible competitiveness [J]. Peking University Business Review, 2015.7:120-125.

[16] Hou Shijun. Research on Enterprise Intellectual Property Management: review and prospect [J]. Journal of Xuzhou Institute of Technology (Social Science Edition), 2016, issue 3: 70-77.

[17] Hou Shijun, Jin linhuang. Research on sustainability-oriented business model innovation [J]. Journal of Xuzhou Institute of Technology (Social Science Edition), 2019, issue 7: 43-50.

Topics of operation of Multinational Enterprises

[18] Hou Shijun. The effect and influence of multinational corporations' R & D investment in China [J]. International economic cooperation, No. 3, 2004: 27-31.

[19] Xue Qiuzhi, Hou Shijun. Research on the roles of overseas subsidiaries: from the perspective of headquarters to subsidiaries [J]. Nankai management review, 2005.8:60-66. (reprinted from the reprinted materials of Renmin University of China, issue 11, 2005) .

[20] Xue Qiuzhi, Hou Shijun. Entrepreneurship and innovation spirit of subsidiaries of multinational companies: an investigation from the perspective of internalization and networking [J]. Contemporary finance and economics, 2005.9:58-63.

[21] Hou Shijun. Study on the new trends of MNCs' direct investment in China [J]. International business, 2005.12:56-61.

[22] Hou Shijun. Research on the effectiveness of knowledge transfer in multinational companies [J]. Journal of Central South University of Finance and economics, 2008.4:151-156.

[23] Hou Shijun. MNC employee assistance program in China and Its Enlightenment [J]. Productivity research, 2008.4:106-109.

[24] Hou Shijun. Research on foreign direct investment in infrastructure industry [J]. International economic cooperation, 2009.8:15-21.

[25] Hou Shijun. Research on foreign direct investment in developing countries' agricultural sector [J]. International economic cooperation, 2010.1:20-26.

[26] Hou Shijun. Integrated framework and Enlightenment of modular development of multinational companies [J]. Business Economics and management, 2010.3:28-35.

[27] Hou Shijun, Xu Zhihong. Whether to take a lawsuit against the Americans? [J] Business review, 2012.8:94-100.

[28] Hou Shijun. Merger, integration and operation of overseas intellectual property rights by enterprises [J]. International economic cooperation, 2013.4:44-49.

[29] Hou Shijun. New trends of resource allocation by multinational enterprises in China [J]. International economic and trade exploration, 2013.8:77-91.

[30] Hou Shijun. Transformation path of management and control by overseas branches of central-governmental enterprises: from governmental to corporatization  [J]. Peking University Business Review, 2014.6:90-94.

[31] Hou Shijun. Research on the path to improve the transnational operation ability of Chinese Enterprises: from the perspective of knowledge role management by  overseas subsidiaries [J]. International economic cooperation, 2014.12:43-49.

[32] Hou Shijun. Institutional environment regulation of bribery by Multinational enterprises  in China [J]. International economic cooperation, 2015.3:70-75.

[33] Hou Shijun. Partnering: a new model of parent-subsidiary relationship in multinational enterprises [J]. International economic cooperation, 2015.7:63-67.

Other topics 

[34] Xu Xin, Zhang Wenwen, Hou Shijun. Value evaluation of regional cooperation and exchange policy based on wordscore: a case study of Shanghai and Zhejiang [J].Journal of Southwest University for Nationalities (Humanities and Social Sciences), 2013.4:229-235.

[35] Xu Yifang, Xu Xin, Hou Shijun. Bibliometric analysis of the research on business groups in China: Based on CNKI data(2005-2012)  [J]. Journal of Southwest University for Nationalities (Humanities and Social Sciences), 2013.5:225-231.

[36] Hou Shijun. Re-understanding of service innovation [O / l]. Oriental Morning Post (Shanghai Economic Review), September 3, 2013.

[37] Hou Shijun. Concept of foreign investment management in pilot free trade zone [O / l]. Oriental Morning Post (Shanghai Economic Review), October 8, 2013.

[38] Hou Shijun. How to manage the pilot free trade zone [O / l]. Oriental Morning Post (Shanghai Economic Review), October 29, 2013.

[39] Hou Shijun. Discussion on the reform of statistics system of Shanghai service economy [O / l]. China Social Sciences Network, October 11, 2013.

[40] Hou Shijun. Suggestions on breaking through the institutional bottlenecks of development and transformation in Shanghai service economy [O / l]. China social science network, December 19, 2013.

[41] Hou Shijun. Several things to be done in opening up the service industry [O / l]. Oriental Morning Post (Shanghai Economic Review), February 10, 2015.

[42] Hou Shijun. How to introduces talents by the science and technology innovation center  [O / l]. Oriental Morning Post (Shanghai Economic Review), May 19, 2015.

[43] Hou Shijun. How to cultivate the demand for high-tech services by  the science and technology innovation center  [O / l]. Oriental Morning Post (Shanghai Economic Review), June 23, 2015.

[44] Hou Shijun. How is the sustainability of China's manufacturing industry [O / l]. Oriental Morning Post (Shanghai Economic Review), August 25, 2015.

[45] Hou Shijun. Analysis of the new access system for service economy [O / l]. Oriental Morning Post (Shanghai Economic Review), September 8, 2015. (reprinted by Xinhua digest digital edition, issue 1, 2016) .

[46] Hou Shijun. Upgrading path of Shanghai manufacturing industry [O / l]. Oriental Morning Post (Shanghai Economic Review), September 22, 2015.

[47] Hou Shijun. The new situation and opportunities facing Shanghai pilot free trade zone [O / l]. Oriental Morning Post (Shanghai Economic Review), September 29, 2015.

[48] Hou Shijun. What kind of governance mechanism is needed for sustainable development of enterprises [O / l]. Oriental Morning Post (Shanghai Economic Review), November 17, 2015.

[49] Hou Shijun. Why do Chinese enterprises need sustainability transition? [O / l]. Oriental Morning Post (Shanghai Economic Review), December 1, 2015.

[50] Hou Shijun. How to deal with the security problems in the opening up of cultural industry [O / l]. Oriental Morning Post (Shanghai Economic Review), January 26, 2016.

[51] Hou Shijun. It is urgent to pay attention to the two contrasts of China's foreign direct investment [O / l]. Oriental Morning Post (Shanghai Economic Review), May 3, 2016.

[52] Hou Shijun. What is Internet thinking and how to regulate the Internet [O / l]. Oriental Morning Post (Shanghai Economic Review), August 23, 2016.

Published through a collection (topic of operation of multinational enterprises) 

[1] Hou Shijun. The network of Chinese businessmen in the era of Globalization: opportunities, challenges and innovations [C]. The fourth annual conference of Shanghai Social Sciences (2006) volume of economics and management, Shanghai People's publishing house, 2006.11:384-389.

[2] Hou Shijun. Role of overseas subsidiaries: from I-R framework to dual embeddedness framework [C]. A review of multinational enterprises (Volume I), research center of transnational corporations, Nankai University, edited by Xian Guoming and Zhang Yangui, China Economic Press, 2006.12:155-183.

[3] Hou Shijun. Coordination of overseas subsidiaries: from decentralized mode to integrated mode [C]. A cluster of multinational enterprises (Volume II), research center of transnational corporations, Nankai University, edited by Xian Guoming and Zhang Yangui, China Economic Press, 2008.1:263-290.

[4] Hou Shijun. The basis and limitation of the global rise of BRICs: evidence from 1987-2006 [C]. Transformation and development: an exploration of China's economic management issues, East China Normal University Press, 2010.10:87-97.

[5] Hou Shijun. Geographical distribution and spatial organization of multinational enterprises' operation activities in Shanghai: from the perspective of business cost sensitivity [C]. China's academic Centennial Road: between ancient and modern, China and the West (1911-2011) (selected excellent academic paper), Shanghai People's publishing house, 2011.10:140-151.

[6] Hou Shijun. On the evolution and transformation of China's foreign investment policy [C]. System reform and transformation development, Shanghai People's publishing house, 2011.10:259-264.

[7] Hou Shijun. Analysis of big data operation by digital enterprises [C]. Proceedings of the 14th (2019) China Management Annual Meeting (selected Edition), December 2019.

[8] Hou Shijun. On Corporate sustainability strategy [C]. Proceedings of the 15th (2020) China Management Annual Meeting (selected Edition), December 2020.

Books

“On the Role of, Coordination among and Control over Overseas Subsidiaries”, East China Normal University press, December 2009.

“Study on Market Consumption Evolution, Transition of Business Development and Governance Regime Supply since Reform and Opening-up in China”, Economic management press, December 2019.

Cases 

“Building a model of happy enterprise by Suzhou Goodark” was selected in the fifth national 100 excellent management cases in 2014, and was selected into the case library of CMCC, July 2014. 

“FAW China: the revival of Brand Hongqi” was selected in the 6th National 100 excellent management cases in 2015, and was selected into the case library ofCMCC, July 2015. 

“Exploring e-commerce by IKEA (China)”was selected into the China Business Administration International Case Library in May 2019. 

“‘Lu Ban for Drugstore’ in Senyuan Exhibit：Caught in Dilemmas” was selected into the case library of China Management Case Sharing Center in July 2019. 

Published through case collection 

Hou Shijun. Overseas Patent Battle by General Protecht Group Inc. [C]. The second edition of the collection of top 100 cases in China's second MBA management case selection, edited by Su Jingqin, Zhu Fangwei and Wang Shujuan from CMCC, Science Press, April 2012.

Hou Shijun. Domestic Patent Attack by General Protecht Group Inc. [C]. The second collection of top 100 cases in China's third MBA management case selection, edited by Su Jingqin, Zhu Fangwei and Wang Shujuan from CMCC, Science Press, April 2013.

Participating in teaching materials compiling 

Management (Chapter 4 and 10), edited by Professor Jin Rungui, published by East China Normal University Press in 2008. 

Management (Second Edition) (Chapter 4 and 10), edited by Professor Jin Rungui, published by East China Normal University Press in 2015. 

Top 100 MBA management cases

2013 National Award for Best Management Case:  SCHIESS AG Acquired and Integrated by SMTCL, the fourth national “100 outstanding management case”, National MBA Education Steering Committee

2012 National Award for Best Management Case:   Domestic Patent Attack by General Protecht Group Inc., the third national “100 outstanding management case , National MBA Education Steering Committee

2011 National Award for Best Management Case:   Overseas Patent Battle by General Protecht Group Inc., the second national “100 outstanding management case , National MBA Education Steering Committee

Others

In September 2009, the third outstanding undergraduate tutor award of East China Normal University. 

June 2010, 2009-2010 outstanding communist party member of Business School of East China Normal University. 

In October 2011, advanced individual of student employment and career development education of East China Normal University in 2010-2011 academic year. 

In September 2011, excellent academic papers were published in the 9th Annual Conference of Shanghai Social Sciences. 

June 2012, 2011-2012 outstanding communist party member of Business School of East China Normal University. 

In December 2013, the 7th excellent undergraduate tutor award of East China Normal University. 

In December 2014, 2014 Award for being selected into the case library of CMCC. 

In September 2016, 2016 outstanding teacher award for adult higher education in East China Normal University. 

In November 2017, 2017 Award for being selected into the case library of CMCC.  

In June 2018, outstanding communist party member of faculty of economics and management of East China Normal University. 

In December 2018, excellent teacher award of MBA thesis guidance in 2018. 

In April 2019,  third prize in the first excellent developer case competition by School of economics and management of Tsinghua University. 

In December 2019, excellent teacher award of the most responsible MBA thesis guidance. 

In December 2019, 2019 Award for being selected into the case library of CMCC.